Practical tips on Google Ads, Meta Ads and Social Media
Don't waste money on broad keywords like “flat for sale”. Use keywords that include the project name, location and BHK type.
1) Use location + property type keywords (for example “3 BHK in Noida”). 2) Add negative keywords (rent, PG, jobs). 3) Keep call extensions and lead forms turned on. 4) Put the price range, photos and a simple form on your landing page. 5) Check the search terms report every week and remove wasted clicks.
Show parents the results, the campus and the teachers. Video creatives often bring more enquiries than images.
Start ads 4–6 weeks before admission season. Target parents (age 25–45) within a 5–10 km radius of the school. Ask only for name, phone and class in the lead form. Call within 15 minutes of an enquiry — speed improves the admission rate.
Local patients mostly find clinics through Google Maps and “near me” searches.
Complete your Google Business Profile (timings, photos, services). Ask patients for genuine reviews. Run treatment-wise Google Ads with a call button. Run Meta ads for health camps or free consultation offers. Always follow local advertising rules and platform policies when making medical claims.
Posting every day isn't necessary — regular and useful posts are.
Plan 3–4 posts a week: one educational, one behind-the-scenes, one proof (result or review) and one offer. Prioritise reels. Reply to comments and DMs quickly — it is the most direct way to build brand trust.
Google Ads captures demand, while Meta Ads creates demand.
When people are already searching (clinic, admission, flat), start with Google Ads. When you launch a new project or offer and people don't know about it yet, build awareness with Meta Ads. The best results often come from running both together: Meta for interest, Google for closing.
Looking only at clicks and impressions is not enough — look at leads and cost per lead.
Set up conversion tracking (GA4 + Google Tag Manager + Meta Pixel) from day one. Track Cost per Lead, the lead-to-visit/admission/appointment ratio, and ROAS. Create a simple monthly report that says what worked and what to change.
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